AIDA is an acronym that stands for Attention, Interest, Desire, and Action. This a accessible tool to ensure that your website or other writing form grabs the readers attention.
For more information about AIDA, you can read this article by clicking HERE.
This AIDA acronym helps to allow your website to be the most effective possible. First, it grabs readers attention, builds interest and desire for product or information and then it allows the reader to take action quickly and with little effort.
- Attention (Attract)- With our world being so media and technology driven it is important to grab the readers attention as soon as possible. You need to attract the reader within the first seconds of them entering your website or else you have lost them. Some good examples or how you can do this is having good picture or some sort of powerful phrase to make the reader want to stop and continue through your website.
- Interest- This step in the AIDA process could perhaps be the most difficult. You now have the readers attention but gaining their interest is a deeper process and you have a limited amount of time to do that. For example you need to make your website accessible to their needs and you need to have their needs visible. You also need to have the relevant topics available with little and quick effort from the reader. An easy way to do this is by using bullets and subheadings to break up the text and make your points stand out.
- Desire- Desire works very closely with the interest step. As you are building the interest of your reader you also need to gain the "want" aspect. You need to help your reader understand that what you are offering can help them in a real way. Desire and interest are happening almost simultaneously in this process.
- Action- The last step in this process is pretty obvious, you want to be very clear on the action you want the readers to take rather than just leaving them to work it out themselves because often they will just got to a site that will "spell it out" for them.
For more information about AIDA, you can read this article by clicking HERE.
This AIDA acronym helps to allow your website to be the most effective possible. First, it grabs readers attention, builds interest and desire for product or information and then it allows the reader to take action quickly and with little effort.